Enrique Relucio

Sales consulting · B2B technology companies

I bring structure to your sales.

I assess how you sell, work with you to find a better way of doing it, and give you the tools to put it into practice every day.

Let’s talk about your business See how I work ↓
From analysis to day-to-day work.
  1. Understand

    Assessment

  2. Organize

    Working approach

  3. Put into practice

    Tools

How I work

First, we look at what is happening.
Then we change how you work.

  1. 01

    Understand how you sell

    We review what you offer, who you sell to, where opportunities come from, and what happens from the first conversation through to the proposal and the sale.

    We work with real examples: open opportunities, proposals you have sent, and the information you use today.

    What you take away

    An assessment and clear priorities for improvement.

  2. 02

    Organize and coach

    We define which opportunities to pursue, how to follow up, who takes ownership, and what information you need to make decisions.

    We work through real situations with you and your team, so you understand the reasoning and know how to apply it.

    What you take away

    A clear way of working that everyone shares.

  3. 03

    Get you ready to put it into practice

    We set up the tools to put that approach into practice: opportunities, tasks, next steps and sales reviews.

    We use them in your actual day-to-day work and adjust anything that proves complicated or unnecessary.

    What you take away

    Practical tools and a guide to using them.

From analysis to daily work

What your business takes away.

Priorities
What to improve first and what can wait.
A method
How to manage opportunities, responsibilities and follow-up.
Tools
A structure for recording, carrying out and reviewing the work.
Shared understanding
A team that understands how to use it and what it is for.
Opportunity trackingExample structure
Opportunity
What you sell and to whom.
Status
Where it stands.
Next action
The next step.
Responsible
Who does it.
Date
When to do it.

Who it is for

For businesses that already sell, but rely too much on improvisation.

I work with B2B technology companies that already have customers and people who can put the changes into practice.

It makes sense if:

  • Opportunities depend on each person's memory.
  • Proposals are sent, but follow-up is irregular.
  • The team uses different criteria.
  • Too many sales decisions end up with the founder.

Experience

I have led businesses,
not just designed processes.

I have built and led business units in telecommunications and cybersecurity, with responsibility for services, customers, teams and results.

Alcorce

Built and led the cybersecurity business unit.

+600%Year-over-year growth.

ALTEN

Built the Telco business unit and developed key accounts.

€2.5MThe unit’s annual account portfolio.

Babel

Led the business and sales team in the Levante region.

4 salespeopleTeam established and led in the Levante region.
See my experience and projects →

Next step

Tell me how you sell today.

What you offer, who handles sales, and where things get stuck. In our first conversation, we will see whether I can help and where it makes sense to start.

Let’s talk about your business